
It was this newly discovered website that introduced me to details about the annual National Black Book Festival (NBBF) and the kind of exposure the festival can bring to an unknown author. I began to scour the information on the Cushcity.com website, hoping to find a way to benefit from the site’s targeted audience.
African
American Audience

Cush City describes itself as having the “world’s
largest African-American selection” of dvds, and books (among other things). It
stands to reason that they would have a huge African American audience
consistently seeking out the products they promote. A thorough analysis of the website confirmed
that belief, especially after I saw how active a role the website plays in the National
Black Book Festival every year. When I
noted the October date for this year’s festival in Houston Texas, I realized I
wouldn’t be able to make the 2019 festival.
I did, however, still find a way for my book to benefit from the event.
NBBF
Facebook Page

In preparation for the 2019 NBBF, the owner and
operator of the Cushcity.com website has a detailed Facebook
page to help spread the word about the event. They use the help of this popular Facebook
page to provide an affordable book marketing and promotional service. Their Triple Play Marketing Program sounded just
perfect for authors like myself, who hope to see a boost in their Amazon book
sales. I paid the special discounted fee
of less than one hundred dollars, in order to make “Lights Out at the Moulin
Rouge” available to a well-targeted audience.
What better audience to be able to expose my novel about
the first racially integrated casino in Las Vegas?
Book
Club Exposure

While being able to attend the National Black Book
Festival doesn’t seem probable for me this year, I have plenty of time to make
preparations to attend next year’s event.
By that time, I hope to have gained a larger following and fan base,
thanks to the potential book club exposure for my historical novel. The Cush City and NBBF Facebook pages claim
to reach several thousand followers. Included
in the promotional package I selected was the opportunity to reach out to 200
book clubs or more, all in hopes of sharing details about my current Amazon
novel, as well as my other KDP titles.
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